Luramid Our Story


We founded Luramid on the idea that all babies should have the freedom to explore their surroundings, wherever they may be. When this big idea started to take off, we decided to make our passion our purpose: to fear less and discover more. We know that curious babies are happy babies, so we set out to develop products that would allow babies to see, hear, smell, taste, and touch the world around them, no matter how messy they might get in the process.

Whether you’re a first timer or the greatest, grandest mother of them all, there’s one thing moms have agreed on for over 3 years – Luramid baby detergent makes your little one’s fabrics feel as clean and gentle as can be.  Now, Luramid has a product for every stage of babyhood. Formulated to be gentle on baby’s skin and tough on stains, Luramid’s new family of products has you covered every step of the way on the big, messy, beautiful journey of #Amazinghood.


It’s our mission

Our mission is to raise the next generation of healthy, happy babies. It’s our job as parents—and it’s our job as part of team Luramid, where we make the kind of products that help families discover the wonder of exploration.

Every Luramid product starts with a spark and a purpose. Whether it’s the latest scientific research, input from families and fans, or the creativity of our own tiny explorers, it’s all inspiring, and it’s all good. Nothing we make exists “just because.”

To leave the blueprint phase, though, it has to live up to our four cardinal values. First and foremost, it has to be something parents can feel good about using around their babies. But it also has to be effective—it’s no good if it doesn’t work—and as accessible as possible all while keeping our planet’s health in mind.

We benchmark against these values all throughout our process. (If it sounds like a balancing act, that’s because it is.)

Our formulas themselves start with a combination of ingredients that we’ve thoroughly vetted, and we always exclude our list of ingredient “No’s.”

Then we test the heck out of everything, from the necessary tests to specific additional ones depending on how a product will interact with you and your baby.

At the same time we think long and hard about what we’re packing that product in, considering everything from usability to cost to how it impacts the environment.

Finally, we evaluate every complete batch for pH, odor, color and more, ensuring everything checks out contaminant-free and ready to withstand heat, cold and bright light on its journey from us to you. If a batch doesn’t clear, it doesn’t ship.

The very last step, tuning in to see how we can refine and improve, actually takes the longest because it never really ends.

So if you spot our products out there on the shelves, do us a favor: give them a little thumbs up. They passed every test we could throw at them and we’re confident they’ll pass the most important test of all: yours



Back to Top